Speakers

Guy Kawasaki

Managing Director, Garage Technology Ventures Columnist, Entrepreneur

Former Apple Fellow, Apple Computers Author of nine books

Guy Kawasaki’s newest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (Portfolio, Penguin Group), was released on October 30, 2008. Reality Check is his all-in-one guide for starting and operating great organizations—ones that stand the test of time and ignore any passing fads in business theory.

Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures. He is also the co-founder ofAlltop.com, an “online magazine rack” of popular topics on the web.

Previously, he was an Apple Fellow at Apple Computer, Inc. Mr. Kawasaki is the author of nine books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Bryan Eisenberg

Co-Founder, FutureNow

Co-Founder & Chair Emeritus,
Web Analytics Association

Publisher, GrokDotCom
Author of three books

Bryan Eisenberg is recognized worldwide as a leading expert on online marketing and marketing analytics. One of the co-founders and Chief Persuasion Officer (CPO) of Future Now, Inc., he has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. He also is an inventor of Persuasion Architecture™ for which a patent is pending. Persuasion Architecture is a process for persuading customers when they ignore marketing.

Mr. Eisenberg is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and BusinessWeek best sellers: Waiting For Your Cat to Bark? and Call to Action. He is the publisher of Future Now’s award-winning newsletter GrokDotCom, is the author of ClickZ’s column ROI Marketing

Mr. Eisenberg is a founder and chairman of the Web Analytics Association. A successful entrepreneur in his own right, he also has consulted and presented seminars for companies such as: Universal Orlando, GE, PriceWaterhouseCoopers, AcroTek/ Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, Agora Publishing, CafePress.com, SAS and many others.

jim lecinski

Managing Director of U.S. Sales for
Google, Inc.

Jim Lecinski, Managing Director of U.S. Sales for Google, Inc., leads Google's advertising business nationally focusing on major marketers and media agency partners in the Consumer Packaged Goods, Healthcare, Restaurant, B2B and Local Markets industry verticals.
Based in Google's Chicago office, Jim brings his 20 years of integrated marketing and online/offline advertising experience to help clients address their challenges with branding and creative strategy; consumer insights; marketing plan development; lead generation; measurement, data analysis and optimization. He is a frequent guest speaker at industry events, conferences and universities including the ANA, AMA, BMA, Northwestern University and the University of Virginia.

Jim has previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG.

But it’s not all Google all the time. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame. He currently serves on board committees for Chicago Public Radio, The Executive's Club of Chicago and The Art Institute of Chicago. His passion is vintage jazz which he plays, collects, blogs and tweets.

Greg Tipsord

Senior Vice President/General Manager
The Dial Corporation

Greg Tipsord is Sr. Vice President and General Manager of The U.S. Laundry Care Business at The Dial Corporation, which is headquartered in Scottsdale, Arizona. Dial is a $1.6 billion consumer goods division of Henkel KGaA (located in Düsseldorf, Germany) and markets such well-known brands as Purex laundry detergents, Dial soaps, Renuzit air fresheners, Right Guard anti-perspirants, Combat insecticides and Soft Scrub cleansers. Greg and his team are responsible for the introduction of a breakthrough and exciting new laundry product, Purex® Complete 3-in-1™ Laundry Sheets, the first new detergent form since the introduction of Liquid Detergents in the 1960s.

Prior to joining Dial in January 1994, Greg was in Brand Management at Procter and Gamble from 1990 - 1993. He graduated Summa Cum Laude, with a Chemical Engineering Degree from the University of Cincinnati. Greg serves on the Board of Directors for Fresh Start Woman’s Foundation, and the Soap and Detergent Association. He enjoys golf, volleyball and reading.

Greg resides in Scottsdale with his wife and two children.

Amanda vega

CEO of Amanda Vega Consulting
Author of “PR in a Jar”

Amanda Vega began her career at AOL as a chat moderator 17 years ago. During her tenure at AOL she directly helped to develop and rollout Instant Messenger and Love@AOL (now Match.com’s technology.) Amanda has an MBA from Columbia University, and known industry-wide as an insightful and honest speaker that doesn’t talk AT people, but instead talks with them. After selling her second interactive agency to Ogilvy in 1999, she moved to New York City and opened Amanda Vega Consulting which works with agencies and clients directly helping them optimize and integrate the ongoing stream of new technology and marketing options growing in the online space while also more effectively integrating those into their traditional programs.

Amanda is the CEO of Amanda Vega Consulting, a firm of over 120 people in 15 countries in four languages that handle interactive strategy and implementation for companies such as Betty Crocker, General Mills, Banana Republic, and more. Her firm is technically the oldest social media management company with engagements in the industry dating 10 years.

Amanda is a published author of “PR in a Jar” and contributor to the best selling book “The Social Media Bible”. She’s a frequent industry expert speaker at such conference as Search Engine Strategies and Ad:Tech. She has additionally been featured on Oprah and spoke for the White House Press Core about social media. She is a board member for many local and national non-profits and professional organizations. Amanda was one of the first bloggers on the Internet and helped shape many of the “social media” tools we have today – well before they had a name.

Greg Chapman

President, Sitewire

Formerly VP Merchandising, Sears

Greg Chapman can be described as affable, intelligent and visionary.  Greg held the position of Vice President at companies like Skymall, Sears and Shop NBC, leading merchandising and marketing teams. At Sears he lead the catalog operations team through the greatest transformation and migration of the catalog marketing from traditional print to online. 

jeff moriarty

Director of Social Media, Sitewire

Former Online Community Manager, Intel

For Jeff Moriarty, the world is his stage.  He is always on, and is not afraid of pushing the envelope or challenging the status quo.  One of the founders of Ignite Phoenix and ImprovAZ, Jeff is one of the most sought after speakers and panelists on the topic of social media in Arizona.  He comes to Sitewire from a long, successful, and, at times, controversial career at Intel as the Director of Social Media.   He is a luminary who is on the leading edge of the cultural and business revolution that social media is spreading around the world. 

evo terra

Co-founder of Podiobooks.com

Co-author of Podcasting for Dummies and Expert Podcasting Practices for Dummies

Evo Terra is the co-founder of Podiobooks.com and the co-author of Podcasting for Dummies and Expert Podcasting Practices for Dummies.
Evo has a rich history of experiences. Over the years, he's been a nationally syndicated radio show host, in charge of $30M in advertising dollars, directed a $250M ecommerce program, author, editor, consultant, coach and mentor. He tends to "live online", so a quick search on Google will reveal his current obsessions.

He understands that "doing business online" requires a well-established online presence. A first-class website is important, but it doesn't end there. As a consultant, he helps entities connect
with customers in our growing digital world.

matthew o'brien

Social Media Marketing and Online Branding

Strategist, Mint Social

Avid risk-taker that enjoys challenges personally and professionally. With about 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy. Recently launched a social media marketing technology to bridge the gap between search marketing and social media to maximize the effectiveness of online businesses in the Internet world. Launched World Webinar Network | Social Media Marketing Seminars and Webinars and most recently helped create and serves as a board member of the first interactive marketing association in Arizona (AZIMA) that brings best in class marketing, sales and leadership minds together to help businesses understand and embrace the power of social networking to impact their bottom line. Understanding the power of social media marketing and how cost effective this media is becoming will forever change the way businesses do business online.

scott kaufmann

Principal, Lucid Agency

As principal of Lucid Agency, Scott oversees all client strategy to ensure the highest possible
campaign performance. Scott is an interactive marketing specialist with strategic marketing
and finance experience. Scott has worked in a variety of agency functions including strategic
account direction & planning, media buying, financial analysis as well as technical functions
of organic search optimization, paid search management, email campaigns and web development and design.

Scott has directed the strategic initiatives for accounts such as Olive Garden, The University of Phoenix, Pulte Homes, Del Webb, Insight Enterprises, Freescale Semiconductors, Shea Homes, Tamarack Resort, Red Lobster, among others.

Ed Brice

Ed Brice | Senior Vice President Worldwide Marketing | Lumension

C. Edward Brice serves as Senior Vice President of Worldwide Marketing at Lumension. In this role, Brice is responsible for leading the Company’s strategic global marketing efforts; including branding, demand generation, solution marketing, partner marketing, installed base marketing, online marketing, corporate communications and public relations.

A seasoned industry veteran, Brice has more than 18 years of global marketing experience—most recently with software maker SAP AG (NYSE: SAP), the world’s largest business to business applications software provider. Prior to joining Lumension, Brice held several management positions with SAP. Most recently, he was responsible for defining and executing demand generation marketing programs across Europe, the Americas and Asia Pacific. Before that, he served as vice president of global supply chain management solution marketing and also as SAP’s vice president of global strategic marketing. Prior to joining SAP, Brice served as the director of business development & business planning for Sony Electronics and Sony Corporation of America where he was responsible for the identification and development of new business related to emerging technologies and services.

jack smith

Creator, Owner of The Social Latte

Utilizing over 10 years of experience in marketing, technology and business, Jack
engages and encourages companies to recognize the profound impact of emerging
online technologies. Jack partners with his clients to determine new ways of maximizing
how Web sites, blogs and social media tools engage people in conversations to
develop new business relationships, increase sales, build brand awareness and much
more. Jack brings together the perfect blend of resources, technology, marketing and
business acumen to strategically implement, measure and monitor social media goals
while making it all fun and accessible to the organization.

kevin myers

VP of Marketing & Sales | iMemories

Kevin Myers is currently the VP of Marketing & Sales for iMemories. iMemories is in the business of rescuing memories by preserving old home movies and photos to share with loved ones via DVD and personal website galleries. His recent work applied key lessons on consumer insight from his Cold Stone Creamery experience to expand iMemories reach from a single retail location to a global online Internet business, including an exclusive consumer electronic partnership with Best Buy as well as a home entertainment partnership with Blockbuster.

His tenure at Cold Stone Creamery included responsibilities for Strategy, Research, Product Innovation, Partnerships, Advertising, PR, Creative and Interactive Marketing. Here he applied lessons from a 10-year career in CRM to adopt many of the “New Rules” of PR & Marketing. By building upon strong PR from word-of-mouth, Cold Stone was able to parlay a product and experience that people loved in exchange for an open dialogue of their opinions and personal preferences. This allowed Cold Stone to implement ‘Social Media’ best practices long before such terms were even popularized, resulting in a worldwide expansion of over 1400 stores and a direct relationship with over 3 million ice cream lovers online.

james archer

Managing Director | Forty Agency

James is the Managing Director at Forty, an Arizona-based marketing agency specializing in branding, web, design, and advertising, and known across the country for its innovative marketing strategies and tactics.

mark wallace

Co-Founder | Snapfactory

Mark Wallace is a photographer, writer and teacher who works with video and still photography. Mark teaches numerous photography workshops as well as hosting a popular online video series: Digital Photography 1 on 1. Millions of photographers have watched his online videos, and many of his viewers travel to Arizona to attend his workshops each year.

Mark shoots commercial, travel, and stock photography as well as creating video content for many photography equipment manufacturers. His work is currently used by Sekonic, PocketWizard, Profoto, and Mamiya. His corporate clients include Allstate, National Public Radio, KB Home, and The US Army. His photos and writing have been featured on many blogs, local papers, The Washington Post and The India Times.

Mark is the co-founder of Snapfactory studios. www.snapfactory.com

chase granberry

Founder, AuthorityLabs

Chase Granberry is the founder of AuthorityLabs. AuthorityLabs is helping marketers world-wide easily report on and find quality traffic opportunities within organic search. Previously, Chase helped clients develop integrated e-commerce strategies, implement behavioral targeting campaigns and analyze search marketing campaign performance. He's also active in the Phoenix startup community fostering entrepreneurship within the valley.

fred von graf, pmp

Founder of SocialMediaAZ.org

Fred is a principle driven person, with a passion for business, people, communications and technology. He uses social media and other technologies to build digital relationships for businesses, organizations, and individuals. He melds his executive, people and project management experience with 15 years of enterprise technology experience and current social media experience to deliver real and attainable actions and strategies for companies to use in engaging their communities and building stronger relationships.

Fred founded SocialMediaAZ.org who puts on the premier Social Media for Business event (#SMAZ). He is active with several organizations including the Business Marketing Association (board member), ImproveAZ and the Arizona Interactive Marketers Association. Fred is also a managing partner with Web3Mavens, LLC. a company specializing in helping companies use new technologies and media techniques to maximize returns.

Born in Sweden and grew up in the US, he's a Naturalized US Citizen. Fred enjoy traveling, biking, hiking, blogging, social media, water sports, improve comedy, snowboarding, photography, videography, reading, SCUBA, continuous improvement / learning and especially spending time with his amazing wife and son. Fred also gets to blow things up while working for Burning Man on the Pyro Team and is a member of the WPA (Western Pyrotechnics Association).

He is a den leader for the scouts, volunteers with his family to help local organizations and financially gives back to the community through his ventures.